What's this all about?
I recently wrote a post named "What Starbucks Gets that Architects Don't". It's getting a lot of traction.
Which means it's time to have a conversation. But we can't do this without your help!
If you're a current or former architect who is interested in contributing to an understanding of the techniques and tools that the profession uses to understand the people it designs for, fill in the survey below.
Oh, and I initially said I would publish the results once we had 500+ responses. But responses are coming in fast and I'm raising the bar to 1000+!
1019 responses so far!
We made it!