Real Time Crop Management System
WWW.PEPSICO.CO.UK/FARMING/FUTURE-OF-FARMING/I-CROP

------
About
PepsiCo is testing a new web-based crop management system that is intended to help farmers produce more while using less water. Developed in partnership with Cambridge University Farms, the i-crop technology colates data from farming activity, soil moisture probes and local weather stations, which farmers can access online.
Based on this data, they can better determine when to irrigate and how much water to use, cutting down on water and carbon emissions.