Move over Nike Plus. The Nike FuelBand has arrived
http://news.cnet.com/8301-27083_3-57361968-247/nike-unveils-its-fuelband-activity-tracking-device/
On Jan 19, 2012 Nike introduced its FuelBand wristband device - their next tech-savy monitoring product after the Nike Plus.
The FuelBand is designed to provide users with the time, the number of steps taken in a day, and calories burned. But the main selling point is a newly created fitness metric called NikeFuel, which is based off the rate of oxygen consumption and motion. The wristband will retail for $149, and is available on February 22 in the U.S., May 1 in the U.K., and the rest of the world in the fall.
The FuelBand represents the next step for a company that waded into the connected devices world with its Nike Plus products, which were designed to track how far and fast runners went. (The company plans to have its Nike Plus products start offering NikeFuel readings in the summer.) But with NikeFuel and FuelBand, the company is fully embracing a world where its products integrate with smartphones, PCs, social media, and the Internet.
Nike's pitch to athletes is the FuelBand doesn't just track runners; it measures all activity.
On Jan 19, 2012 Nike introduced its FuelBand wristband device - their next tech-savy monitoring product after the Nike Plus.
The FuelBand is designed to provide users with the time, the number of steps taken in a day, and calories burned. But the main selling point is a newly created fitness metric called NikeFuel, which is based off the rate of oxygen consumption and motion. The wristband will retail for $149, and is available on February 22 in the U.S., May 1 in the U.K., and the rest of the world in the fall.
The FuelBand represents the next step for a company that waded into the connected devices world with its Nike Plus products, which were designed to track how far and fast runners went. (The company plans to have its Nike Plus products start offering NikeFuel readings in the summer.) But with NikeFuel and FuelBand, the company is fully embracing a world where its products integrate with smartphones, PCs, social media, and the Internet.
Nike's pitch to athletes is the FuelBand doesn't just track runners; it measures all activity.
